History of PlayStation
Only a few million people had obtained consoles by the end of 2000 due to manufacturing delays. After its release, it was difficult to find PS2 units on retailer shelves. Another option was purchasing the console online through auction websites such as eBay, where people paid over $1000 for a PS2.The PS2 initially sold well partly on the basis of the strength of the PlayStation brand and the console's backward compatibility, selling over 980,000 units by March 5, 2000, one day after launch, in Japan.This allowed the PS2 to tap the large install base established by the PlayStation — another major selling point over the competition. Later, Sony gained momentum with new development kits for game developers and more PS2 units for consumers.
A notable piece of advertising for the PS2 launch was accompanied by the popular "PS9" television commercial. 9 was to be the epitome of development, toward which the PS2 was the next step. The ad also presaged the development of a portable PlayStation (first released in Japan on December 12, 2004).
Many analysts predicted a close three-way matchup between the PS2 and competitors Microsoft's Xbox and the Nintendo GameCube (GameCube being the cheapest of the three consoles and had an open market of games); however, the release of several blockbuster games during the 2001 holiday season maintained sales momentum and held off the PS2's rivals.
Although Sony, unlike Sega with its Dreamcast, placed little emphasis on online gaming during its first years[citation needed], that changed upon the launch of the online-capable Xbox. Sony adapted in late 2002 to compete with Microsoft, with several online first–party titles released alongside it, such as SOCOM: U.S. Navy SEALs to demonstrate its active support for Internet play. Sony also advertised heavily, and its online model had the support of Electronic Arts. Although Sony and Nintendo both started out late, and although both followed a decentralized model of online gaming where the responsibility is up to the developer to provide the servers, Sony's attempt made online gaming a major selling point of the PS2.
In September 2004, in time for the launch of Grand Theft Auto: San Andreas, Sony revealed a new, slimmer PS2 (see Hardware revisions). In preparation for the launch of a new, slimmer PS2 model (SCPH-70000; also known unofficially as the "PStwo"), Sony stopped making the older PS2 model (SCPH-5000x) during the summer of 2004 to let the distribution channel empty its stock of the units. After an apparent manufacturing issue caused some initial slowdown in producing the new unit, Sony reportedly underestimated demand, caused in part by shortages between the time the old units were cleared out and the new units were ready. The issue was compounded in Britain when a Russian oil tanker became stuck in the Suez Canal, blocking a ship from China carrying PS2s bound for the UK. During one week in November, British sales totaled 6,000 units — compared to 70,000 units a few weeks prior.There were shortages in more than 1700 stores in North America on the day before Christmas.
